Campaign Developer (ESP Migration and Modernization)
Job Description
Day to Day:
This position supports the Personalization and Deployment team with responsibilities that include executing personalized and automated Email, SMS, Push Notification and Direct Mail campaigns for customers. This position will partner with multiple departments including Engagement, Data Engineering, IT Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. In addition to this, this role will also assist with an ESP Modernization project and will be involved in migrating campaigns to the new system and performing end-to-end quality checks before launch. This position will include campaign management tasks within the Customer Marketing group to drive the yearly roadmap.
- Translate Marketing segmentation strategies & goals from the requirements document into campaign workflows by utilizing critical thinking in the Marketing Automation system.
- Execute, monitor and manage Email, SMS/Push, or Direct Mail campaigns in the Marketing Automation system.
- Manage timelines and task lists in the project management system to ensure all project deadlines are met.
- Partner with IT Marketing, Data Engineering and Engagement to ensure that all business requirements, data and creative needs are defined and available for segmentation and targeting.
- Responsible for creating weekly reports that are communicated to leadership and other teams.
- Track process changes, update and maintain training documents for the Personalization team.
- Lead meetings with internal stakeholders and 3rd party vendors with topics related to campaign development, campaign execution or personalization initiatives.
- Design, build new campaigns (automated and batch) as well as migrate existing campaigns (automated and batch) to the new system.
- Perform end-to-end QC of campaign workflows and data in addition to any dynamic content.
- Translate complex ACC workflows into scalable Zeta campaigns/journeys (not 1:1 replications).
- Support phased migration, parallel runs, QC checks of data/content/counts and cutover execution.
- Ensure send eligibility, suppression, and governance rules are preserved.
- Replace manual or ad-hoc sends with scalable automation where appropriate.
- Collaborate with Data Science and Analytics Teams to identify test & learn opportunities, build appropriate segmentation, and ensure samples are being held out for A/B Tests.
- Education: Bachelor's degree in Business, IT, Computer Science or Marketing. Any suitable combination of education and experience will be considered.
- Experience with Marketing Automation and Campaign Management systems such as Adobe Campaign, Salesforce Marketing Cloud, Zeta Marketing, Braze, HubSpot, Klaviyo etc. Ideally both Adobe Campaign Classic and Zeta Marketing Platform experience.
- 3+ years of enterprise ESP/Campaign Development experience supporting high-volume retail or other loyalty programs.
- Multi-channel experience (Email, SMS, Push/App).
- Experience with Project Management systems such as Asana, Workfront, Wrike, JIRA.
- Proficiency in Microsoft Office products.
- Outstanding attention to detail, timeline management and documentation skills.
- Ability to work with cross-functional teams to gather necessary information needed to execute a campaign successfully.
- Experience with SQL, HTML/CSS.
- Prior experience with campaign migrations and modernization projects.
- Experience with multiple ESP/Marketing Automation platforms and Movable Ink for personalization.
- Familiarity with deliverability best practices and inbox monitoring.
Pay Rate- $31.03- $37.93/ hour
Meet Your Recruiter
Kirsten Overlee
Senior Director Recruiting
Kirsten is a highly strategic, results oriented Senior Director of IT Recruiting with more than 20 years of experience attracting and retaining top quality candidates. She currently leads our outstanding IT and Engineering recruiting team and handles account management for some of Corps Teams top clients.
Prior to Corps Team, Kirsten was a Sr Recruiter for two well-known IT Staffing Firms and a Corporate Recruiter for MedImpact Healthcare Systems, Western Digital and Texas Instruments. Kirsten brings a unique expertise to the table based on her diverse recruiting background and has gained a reputation as a no-nonsense recruitment professional. Kirsten can draw upon a diverse history in Talent Acquisition, “Needle in a Haystack”, sourcing, recruitment and screening, Executive Search, Client Relationship Management, Account Management and Client Retention. Kirsten is an active professional member of SHRM and possesses a Bachelor of Business Administration with an emphasis in Management Information Systems. Kirsten has been with Corps Team for over ten years.
Corps Team is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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