Corps Team
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Trista Wearing
Digital Marketing Manager
Posted: 02/06/2024
2024-02-06
2024-03-15
Employment Type:
Direct Hire
Industry: Non-Profit
Job Number: 16805
Field of Expertise: Marketing/Advertising
Remote Friendly:
Job Description
Our client, a non-profit pediatric cancer research foundation, is seeking a Digital Marketing Manager for their Atlanta, GA office. This is a full-time, direct-hire opportunity for a passionate advocate for childhood cancer research. This role is hybrid.
Responsibilities
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Responsibilities
- Establish and execute digital marketing strategy to deliver content, generate leads, and drive donations.
- Have a long-term focus on growing national footprint and building a digital marketing team.
- Develop and execute content and strategies that raise awareness of the company mission and drive.
- Fundraising on all digital marketing platforms including email marketing, social media, SEO, and SEM
- Collaborate with team to grow digital presence.
- Maintain high quality consistent branding across all channels.
- Research best practices, trends and technical aspects of communications and community engagement
- Serve as communications expert and engage in long-term strategic objectives including oversight and execution of a communications calendar.
- Develop assessment and evaluations strategies to determine effectiveness and adjust as necessary.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Plans, executes, and measures A/B testing and other experiments and conversion tests.
- Develop and monitor campaign budgets.
- Possess a visionary and entrepreneurial mindset.
- Be committed to personal, professional, and organizational growth and development.
- Have exceptional organizational skills and follow through.
- Have exceptional skills at building relationships.
- Have demonstrated leadership in project management and building effective programs.
- Have exceptional written and oral communication skills; be a strong public speaker.
- Be an independent problem-solver.
- Take initiative and possess the ability to create, innovate, and implement action.
- Be able to maintain privacy with highly confidential information.
- Be a reflective practitioner, open to growth and feedback.
- Be an exemplary role model, up to date with best practices in the field of fundraising, and advancement.
- Have a good balance of visionary ideas and practical solutions.
- Desires and enjoys working cooperatively in a fun and paced environment.
- Bachelor’s degree: preferably in Marketing, Communications, Digital Marketing, Public Relations, Business, or related field
- Five years of experience as an employee in a digital marketing position. Experience with fundraising and campaign management is a plus.
- Proven track record of digital campaigns for raising awareness and funds from individuals by increasing website traffic and donations.
- Intermediate knowledge of Salesforce and Mailchimp a plus
- Ability to manage multiple projects simultaneously and adapt to changing environments and priorities.
- Strong interpersonal, organizational, networking, facilitation, and management skills; work both independently and within a team-oriented structure.
- Strong verbal and written communication skills, including public speaking, negotiations, and effective communication with diverse audiences, including the ability to speak persuasively.
- Internet research savvy.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, PPC and/or display advertising campaigns.
- Experience in optimizing landing pages and customer journeys.
- Experience with A/B and multivariate experiments
- Knowledge of Google Ads, Facebook Ads, and other ad platforms.
- Working knowledge of social media analytics tools (e.g. Meltwater, Digimind, native platform tools including LinkedIn and Twitter)
- Innovative and entrepreneurial mindset and approach, including solutions to complex issues. Exercise good judgment and decision making. Ability to work well under pressure. Ability to reason, think creatively, and problem solve.
- Position requires absolute confidentiality and professionalism in appearance, attitude, and presentation.
- A self-starter with the ability to work productively and meet benchmarks and goals timely and without day-to-day supervision.
- Database management and computer literacy (Microsoft Office), Salesforce experience a plus.
- Valid driver’s license and reliable transportation
- Available minimum of 40 hours a week
- Ability to work some nights and weekends.
- Ability to lift a minimum of 25 lbs.
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Meet Your Recruiter
Trista Wearing
Senior Director Recruiting
Trista joined Corps Team in 2006. She is a results-oriented Talent Acquisition professional with 20 years of Recruiting, Account Management and HR experience. Trista received her bachelor's degree in Human Ecology with a minor in Business Administration from The University of Tennessee. She is dedicated to delivering exceptional service and consistently amazes our clients with her ability to find the "purple squirrel" (the one in a million candidate for the job).
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