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Corps Team
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Gena Gonzales
Brand Marketing and Communications Manager
Posted: 04/08/2024
2024-04-08
2024-06-05
Employment Type:
Fractional Recruiting
Industry: Healthcare
Job Number: 16946
Field of Expertise: Operations
Remote Friendly: Hybrid Work Schedule
Job Description
Our client is a fast-growing, health tech e-commerce startup delivering premium pediatric health and wellness products to parents to help care for their children. They are in an exciting phase of rapid growth and are seeking a Brand and Marketing Communications Manager.
This role is based in based in Midtown Atlanta, so candidates must be local. A hybrid work schedule is offered.
Role Overview: As the company’s Brand Marketing & Communications Manager, you will be essential in the ideation and execution of the company’s integrated and communications marketing plan. This role requires a strategic, energetic, and creative thinker with experience in brand campaigns, partnerships, content and thought leadership, external communications, and more.
How You'll Make a Difference: You will be vital to the short- and long-term health of the business, adeptly telling the company’s story across traditional and digital channels. Your primary responsibility will be to act as the steward of the brand, helping to shape and communicate the vision, as well as translate the brand elements into plans and go-to-market strategies that increase awareness and protect the company’s strong reputation. You will deeply understand the behavior of the target audience(s) and act as their advocate.
Reporting to the Marketing Leader, you will lead the evolution of  brand strategy and positioning—ensuring consistent branding across all touchpoints, staying on top of consumer trends and competitor activity, extending external media presence, and owning the brand narrative.
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Key Responsibilities:Â
Required Education and Experience:Â Â
Base Salary $75,000-$90,000. Final determination of salary will be based on an evaluation of experience, education, budget, etc.
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This role is based in based in Midtown Atlanta, so candidates must be local. A hybrid work schedule is offered.
Role Overview: As the company’s Brand Marketing & Communications Manager, you will be essential in the ideation and execution of the company’s integrated and communications marketing plan. This role requires a strategic, energetic, and creative thinker with experience in brand campaigns, partnerships, content and thought leadership, external communications, and more.
How You'll Make a Difference: You will be vital to the short- and long-term health of the business, adeptly telling the company’s story across traditional and digital channels. Your primary responsibility will be to act as the steward of the brand, helping to shape and communicate the vision, as well as translate the brand elements into plans and go-to-market strategies that increase awareness and protect the company’s strong reputation. You will deeply understand the behavior of the target audience(s) and act as their advocate.
Reporting to the Marketing Leader, you will lead the evolution of  brand strategy and positioning—ensuring consistent branding across all touchpoints, staying on top of consumer trends and competitor activity, extending external media presence, and owning the brand narrative.
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Key Responsibilities:Â
- Work closely with the marketing and leadership team to implement projects and ensure consistency with company strategy, commitments, and goals
- Daily, active management of the website, social media accounts, and branding initiatives
- Own the promotional and content calendar, coordinating planning processes and timelines both within and outside of the marketing team
- Lead development of new content for videos, photography, influencers, etc.
- Support creation of presentations, packaging, and other retail materials (i.e., trade show booth)
- Source and liaise with external partners to drive successful, large scale marketing initiatives
- Problem solve and make decisions with in-depth understanding and interpretation of procedures, company policies and business practices to achieve results.
Required Education and Experience:Â Â
- Bachelor's degree in communications, marketing, English, journalism, or related fieldÂ
- 4+ years of progressive experience in communications, brand marketing, and/or social media activation, with a track record of driving successful campaigns
- Established experience in multi-channel content marketing and execution of integrated campaigns
- Exceptional writing skills with prior experience in social media, blog posts, and email. Ad campaign content is a plus but not required.
- Strong track record in media relations, PR, and partnerships
- Experience in content publishing and measurement (website platforms, social, etc.) ideally with a basic or greater understanding of SEO
- Event and trade show experience a plus
- Knowledge of brand marketing and consumer funnel measurement a plus
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- A strategic and big picture thinker with ability to manage the details
- Exceptional interpersonal and communication skills; able to collaborate across all levels of peers, leadership, and external vendorsÂ
- Able to multitask and perform in a fast-paced, multi-faceted environment
- Self-starter, hard worker, creative, and a dash of sarcastic wit
- E-commerce experience is a plus
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- A competitive salary and benefits package
- An opportunity to be part of a rapidly growing company with a clear vision and mission
- A collaborative and innovative work environment
Base Salary $75,000-$90,000. Final determination of salary will be based on an evaluation of experience, education, budget, etc.
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Meet Your Recruiter
Gena Gonzales
Senior Recruiting Consultant
Gena has joined Corps Team with eight years of recruiting experience in several industries such as Engineering, Marketing, Healthcare, IT, Human Resources. She also has experience in start-up and corporate environments with consultative full life cycle recruitment background, administrative support and HR background. She is skilled at building relationships with employees across all levels of an organization, multitasking and adapting to meet any changing organizational needs. Gena has a Bachelors degree in Journalism and a minor in Speech Communications.
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