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Chief Marketing Officer

ATL, GA 30308

Posted: 07/12/2024 Employment Type: Direct Hire Industry: Retail/Consumer Goods & Services Job Number: 17068 Field of Expertise: Other Remote Friendly: Hybrid Work Schedule

Job Description

Our client is a fast-growing, health tech e-commerce startup delivering premium pediatric health and wellness products to parents to help care for their children. They are in an exciting phase of rapid growth and are seeking a Chief Marketing Officer.

This role is based in based in Midtown Atlanta, so candidates must be local. A hybrid work schedule is offered.

Role Overview: As the company’s Chief Marketing Officer, you will be essential in building a high-value brand, leading the development of our marketing strategy and helping us launch cutting-edge new products.

How You'll Make a Difference: You will be vital to the short- and long-term health of the business, adeptly telling the company’s story across traditional and digital channels. Your primary responsibility will be to act as the steward of the brand, helping to shape and communicate the vision, as well as translate the brand elements into plans and go-to-market strategies that increase awareness and protect the company’s strong reputation. You will deeply understand the behavior of the target audience(s) and act as their advocate.

Reporting to the CEO, you will lead the evolution of  brand strategy and positioning—ensuring consistent branding across all touchpoints, staying on top of consumer trends and competitor activity, extending external media presence, and owning the brand narrative.
 
Key Responsibilities: 
  • Develop and implement comprehensive marketing strategies for the company to enhance the company's market position and achieve business goals.
  • Work closely with the marketing and leadership team to implement projects and ensure consistency with company strategy, commitments, and goals.
  • Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, traditional, and social media.
  • Analyze market trends and competitor activities to identify opportunities and threats, adjusting marketing strategies accordingly.
  • Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business objectives.
  • Drive brand consistency and cohesiveness across all marketing initiatives.
  • Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.
  • Manage marketing budgets and resources efficiently.

Required Education and Experience:   
  • Bachelor's degree in communications, marketing, English, journalism, or related field
  • Proven experience in a senior marketing leadership role, ideally as a CMO or Senior Vice President of Marketing with more than 10 years.
  • Demonstrated success in developing and implementing strategic marketing plans that resulted in business growth.
  • Strong analytical and problem-solving skills with the ability to interpret data and trends.
  • Excellent leadership and team management skills.
  • Effective communication and presentation abilities.
  • Familiarity with the latest marketing technologies and trends.
  • Ability to thrive in a dynamic and fast-paced environment.
  • Knowledge and understanding of the changing demographics in the USA and Internationally.
     
Soft Skills Required:
  • A strategic and big picture thinker with ability to manage the details.
  • Exceptional interpersonal and communication skills; able to collaborate across all levels of peers, leadership, and external vendors. 
  • Able to multitask and perform in a fast-paced, multi-faceted environment.
  • Self-starter, hard worker, creative, and a dash of sarcastic wit.
     
What We Offer:
  • A competitive salary and benefits package
  • An opportunity to be part of a rapidly growing company with a clear vision and mission
  • A collaborative and innovative work environment

Base Salary $200-$300 plus equity component. Final determination of salary will be based on an evaluation of experience, education, budget, etc.
 

Meet Your Recruiter

Kirsten Overlee
Senior Director Recruiting

Kirsten is a highly strategic, results oriented Senior Director of IT Recruiting with more than 20 years of experience attracting and retaining top quality candidates. She currently leads our outstanding IT and Engineering recruiting team and handles account management for some of Corps Teams top clients.

Prior to Corps Team, Kirsten was a Sr Recruiter for two well-known IT Staffing Firms and a Corporate Recruiter for MedImpact Healthcare Systems, Western Digital and Texas Instruments. Kirsten brings a unique expertise to the table based on her diverse recruiting background and has gained a reputation as a no-nonsense recruitment professional. Kirsten can draw upon a diverse history in Talent Acquisition, “Needle in a Haystack”, sourcing, recruitment and screening, Executive Search, Client Relationship Management, Account Management and Client Retention. Kirsten is an active professional member of SHRM and possesses a Bachelor of Business Administration with an emphasis in Management Information Systems. Kirsten will be with Corps Team for ten years this July.

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About ATL, GA

Ready to explore exciting job opportunities in the vibrant area around Atlanta, Georgia? Known as the "Capital of the South," ATL offers a perfect blend of Southern charm and thriving urban life. With a booming job market, diverse cultural scene, world-class cuisine, and iconic landmarks like the Centennial Olympic Park, High Museum of Art, Fox Theatre, and Mercedes-Benz Stadium, Atlanta is the place to be for career growth and unforgettable experiences. Consider a career in this dynamic region filled with endless possibilities! Browse our job listings today and take the first step towards a fulfilling career in this enchanting city.