Digital Analyst - Remote
Job Description
both within the GA4 interface and outside of it, through tools like Looker Studio. They are looking for someone who is self-motivated, interested in data, and can confidently interface with clients.
Primary Duties & Responsibilities
- Be able to tell a coherent/compelling story with data when presenting to clients
- Extract and manipulate data from web analytics data sources (Google Analytics and Mixpanel) with minimal oversight
- Handle sensitive data and details in line with established protocols
- Design and implement data-driven measurement strategies to support business objectives
- Monitor and analyze key performance indicators (KPIs) to evaluate the success of initiatives
- Maintain/update existing Looker Studio Dashboards and create new ones according to existing templates
- Create ad-hoc reports to explain data trends and provide insight into performance
- Populate slide templates with visualizations/data from the dashboards and layer in context/insights
- Review datasets regularly for quality assurance and make adjustments as needed
- Communicate with clients and development teams
- Take meeting notes and write succinct summaries to share internally and with clients
Minimum Qualifications
- 3+ years of experience as digital/marketing/website analyst
- Deep understanding of Google Analytics setup and how data is processed - both the prior Universal Analytics version and the current Google Analytics 4 version
- At least 1 year of hands-on experience with building dashboards in Looker Studio
- Ability to use debugging tools to examine/QA events being fired to the Data Layer
- Strong skills in Powerpoint and Google Slides
- Detail-oriented, with the ability to manage multiple projects and deadlines simultaneously
- Excellent communication skills
- Familiarity with Mixpanel
- Knowledge of basic to intermediate SQL concepts
- Some hands-on expertise with building/optimizing queries in BigQuery
- Some experience running A/B tests and reporting on their results
Base Salary range $80,000-$90,000. Final determination of salary will be based on an evaluation of education, experience, and skills.
Meet Your Recruiter
Nadia McKay
President, Boston
Nadia McKay owns and operates Corps Team/Mom Corps Boston. From 2007-2010, she served as the organization’s Regional VP, using her 20 years of experience in client service, staffing, and marketing, to grow the Mom Corps presence in the Boston market and beyond. She purchased the Boston Franchise in 2010, and since that time has partnered with innovative and growing start-up to Fortune 500 companies to bring on professional-level direct hire, contract, full-time, part-time and flexible talent across a variety of functional areas including Marketing, Strategy, Human Resources, Finance/Accounting, and Legal. Before joining Mom Corps, Nadia spent 14 years at Digitas, a global marketing services firm, as a VP/Marketing Director, and later as VP/Staffing for the Strategy & Analysis practice. Nadia has a bachelor’s degree in Business Administration from the University of Vermont.