Corps Team
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http://www.corpsteam.com
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Kirsten Overlee
Email Marketing Developer
Posted: 06/04/2024
2024-06-04
2024-07-04
Employment Type:
Contract
Industry: Retail/Consumer Goods & Services
Job Number: 17001
Field of Expertise: Marketing/Advertising
Remote Friendly: Hybrid Work Schedule
Job Description
Our client, a leader in the power sports industry, is seeking an experienced E-Mail Marketing Specialist- Developer for a 6+ + month contract assignment in Plymouth, MN. This role is hybrid with 3-4 days onsite a week.
As an integral member of the marketing team, you will be responsible for planning, executing, and analyzing email marketing campaigns that drive engagement, generate leads, nurture customer relationships, and drive Ecommerce sales. Your expertise in project management will ensure that campaigns are delivered on time, while your design skills will contribute to creating visually appealing and engaging email content, in line with brand standards. In addition, the developer aspect of the role will be responsible for production, proofing, testing, and troubleshooting dynamic content HTML-based emails to ensure seamless execution.
This candidate should be passionate about power sports, its customers, and the supporting lifestyle. You thrive in a fast-paced, innovative environment and have a strong work ethic.
ESSENTIAL DUTIES & RESPONSIBILITIES:
As an integral member of the marketing team, you will be responsible for planning, executing, and analyzing email marketing campaigns that drive engagement, generate leads, nurture customer relationships, and drive Ecommerce sales. Your expertise in project management will ensure that campaigns are delivered on time, while your design skills will contribute to creating visually appealing and engaging email content, in line with brand standards. In addition, the developer aspect of the role will be responsible for production, proofing, testing, and troubleshooting dynamic content HTML-based emails to ensure seamless execution.
This candidate should be passionate about power sports, its customers, and the supporting lifestyle. You thrive in a fast-paced, innovative environment and have a strong work ethic.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Build and execute HTML emails for single send campaigns and automated programs.
- Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
- Execute emails by intake of creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting required).
- Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
- Segment subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.
- Utilize (and have proficiency in) best practice email design software, such as Adobe Creative Suite (Photoshop, Xd, Illustrator). Ability to resize images, create animated gifs, design within artboards, etc.
- Self-manage timelines and deliverables based on agreed-upon priorities
- Consistently follow standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative / content versioning for different audiences).
- Integrate 1:1 personalization and data-driven dynamic content for segmented audiences, as needed
- 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.
- Experience with Project Management software like Jira.
- Strong understanding of email marketing principles, including email design, copywriting, and segmentation.
- Strong organizational and time management skills, ability to work independently and as part of multiple teams.
- Excellent written and verbal communication and interpersonal skills.
- Proven track record of success in developing and executing email marketing campaigns that drive results.
- Demonstrated ability to think critically and strategically for a variety of use cases.
- 2+ years of experience:
- Developing responsive, table-based HTML emails, without the assistance of drag-and-drop editors.
- Using enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.
- Experience with personalization and data-driven dynamic content, particularly showing unique content to different audiences, with ESP templating languages, e.g. Liquid, AMPscript, Handlebars, etc.
- 2+ years of experience in Salesforce Marketing Cloud (formerly ExactTarget) including AMPscript personalization and dynamic content.
- Certified in any areas of Salesforce Marketing Cloud.
- Experience with automated email campaigns and/or transactional emails.
- Experience with SQL queries, particularly in SFMC Automation Studio.
- Experience with multichannel marketing automation (SMS, paid media, etc.).
- Automated program setup, including triggers, entry/exit paths, decision points, and testing.
Meet Your Recruiter
Kirsten Overlee
Senior Director Recruiting
Kirsten is a highly strategic, results oriented Senior Director of IT Recruiting with more than 20 years of experience attracting and retaining top quality candidates. She currently leads our outstanding IT and Engineering recruiting team and handles account management for some of Corps Teams top clients.
Prior to Corps Team, Kirsten was a Sr Recruiter for two well-known IT Staffing Firms and a Corporate Recruiter for MedImpact Healthcare Systems, Western Digital and Texas Instruments. Kirsten brings a unique expertise to the table based on her diverse recruiting background and has gained a reputation as a no-nonsense recruitment professional. Kirsten can draw upon a diverse history in Talent Acquisition, “Needle in a Haystack”, sourcing, recruitment and screening, Executive Search, Client Relationship Management, Account Management and Client Retention. Kirsten is an active professional member of SHRM and possesses a Bachelor of Business Administration with an emphasis in Management Information Systems. Kirsten will be with Corps Team for ten years this July.
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