Product Marketing Specialist (Remote)
Job Description
Position Summary
Provide product marketing support by leading and managing content creation and maintenance for Retirement Solutions investment products. The Product Marketing role is responsible for product messaging, positioning and execution of marketing strategic campaigns and initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing, and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.
Primary Responsibilities
- Assist with the development and implementation of product marketing strategy, turning ideas into reality
- Manage seamless product launches by executing go-to-market plans, including developing campaigns and creating content deliverables
- Develop product positioning and messaging, crafting meaningful content based on audience needs
- Build and manage multi-media content, including sales materials, social posts, emails, and videos
- Develop strong working relationships with Product, Distribution, Marketing, Law, Compliance, and Sales Enablement partners
- Contribute to journey mapping for respective audiences – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs
- Manage and help develop engagement and other measurements and KPIs based on overall business goals
- Working knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b)) a plus!Â
- Asset Management, Wealth Management, or Investment Banking product marketingÂ
- Ability to manage multiple projects
- Collaborative content creator adept at building effective partnerships at varying levels of the organization
- Excellent project management and communications skills, Strong attention to detail - proofreading, editing
- Strong interpersonal communication and organization skills
- Technically savvy:Â Strong comfort level with PowerPoint (revising, updating decks, templates, collateral)Â
- 3+ years of experience in marketing, ideally within financial services - Asset or Wealth Management or Investment Banking
- Strong communication skills (oral and written)
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Meet Your Recruiter
Brigid Lipps
Recruiting Manager
Brigid is the Recruiting Manager for Corps Team and has been with the company for 13 years. She is a PHR, SHRM-CP, and HR Generalist certified professional with over 20 years of Recruiting and HR experience. She is driven to make a difference in the lives of candidates and clients by connecting great talent with great companies.
Brigid leads a team that recruits nationally across various industries and for positions in Human Resources, Accounting & Finance, Sales & Marketing, Administration, Management, and more. She received her Bachelor’s degree from Mount St. Joseph University and stays up to date on recruiting trends through continuous education from her certifications.