Corps Team
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Melissa Krieg
Senior Marketing Data & Activation Engineer (ESP Migration Enablement)
Posted: 01/08/2026
2026-01-08
2026-02-18
Employment Type:
Contract
Industry: Retail/Consumer Goods & Services
Job Number: 17774
Field of Expertise: InformationTechnology
Remote Friendly: Hybrid Work Schedule
Job Description
Our client, a retail chain of home improvement and agriculture stores, is seeking a Senior Marketing Data & Activation Engineer (ESP Migration Enablement) for a 6+ month contract position in Brentwood, TN. This role is hybrid, onsite 4 days a week.
Must Haves:
Core Experience
Seeking a Senior Marketing Data & Activation Engineer to ensure data accuracy, audience integrity, integrations stability, and measurement confidence during and after the migration from Adobe Campaign Classic (ACC) to Zeta.
This role bridges Marketing and IT by focusing on activation correctness, audience parity, identity resolution, reporting and measurement alignment, enabling scalable personalization and trusted performance reporting post-migration.
These roles focus on marketing activation, automation, and data correctness. They are not intended to replace IT engineering, analytics teams, or vendor professional services.
Key Responsibilities
Migration Data Validation & Parity (Phase 1)
Must Haves:
Core Experience
- 5+ years of experience in marketing data engineering or ESP data roles
- Strong SQL skills (joins, deduplication, window functions) a must; other programming languages expected (Python, Apache Spark, HTML etc.)
- Hands-on Adobe Campaign Classic experience:
- Custom tables
- Workflow-based data processing
- Hands-on Zeta experience:
- Audience and event modeling
- Identity resolution concepts
- Real-time vs batch data ingestion
- Experience working alongside IT teams on APIs and data feeds
- Understanding of ESP data dependencies and activation impacts
- Ability to translate and resolve technical data issues
- Strong understanding of web and app event data concepts
- Working knowledge of APIs and JSON payloads (conceptual, not development)
- Experience working along side data science and analytics teams to activate AI/ML based campaigns
- Experience with event data from clickstream, apps, APIs etc.
- Ability to build and automate tracking and health reports
- Front-end or back-end web application development
- Managing infrastructure, cloud services, or SLAs
- Owning source systems (CRM, CDP, OMS, POS, etc.)
- Building machine learning models or doing data science work
- Familiarity with Movable Ink data feeds and ESP integrations
- Experience supporting experimentation or incrementality testing
- Strong documentation and data validation practices
- Retail or eCommerce marketing experience
- Reporting or dashboarding experience
- Experience collaborating with data science and analytics teams to productionize AI/ML models and support triggered communications
Seeking a Senior Marketing Data & Activation Engineer to ensure data accuracy, audience integrity, integrations stability, and measurement confidence during and after the migration from Adobe Campaign Classic (ACC) to Zeta.
This role bridges Marketing and IT by focusing on activation correctness, audience parity, identity resolution, reporting and measurement alignment, enabling scalable personalization and trusted performance reporting post-migration.
These roles focus on marketing activation, automation, and data correctness. They are not intended to replace IT engineering, analytics teams, or vendor professional services.
Key Responsibilities
Migration Data Validation & Parity (Phase 1)
- Analyze and map ACC schemas to Zeta data structures
- Validate audience parity between ACC and Zeta during parallel runs
- Investigate and resolve audience count discrepancies
- Ensure suppression, eligibility, and preference logic behaves consistently
- Partner with IT and vendors to troubleshoot data issues affecting activation
- Monitor and maintain customer identity resolution across channels
- Ensure opt-in, opt-out, and preference data remains accurate and consistent
- Detect and address audience inflation, decay, or duplication
- Support compliance and deliverability through clean audience hygiene
- Prepare and validate customer attributes and event data for:
- Personalization
- Triggered journeys
- Lifecycle messaging
- Build and support clean event modeling and trigger firing logic
- Enable scalable use of behavioral and transactional signals
- Reconcile performance data across:
- Zeta
- Adobe Analytics
- Finance / Analytics outputs
- Investigate tracking and attribution discrepancies
- Support executive-ready explanations of performance changes
- Validate event capture and downstream reporting logic
- Support audience split logic and control group design
- Enable clean test vs control measurement for journeys and triggers
- Assist in defining guardrails to prevent cannibalization or over-messaging
Meet Your Recruiter
Melissa Krieg
Senior Recruiting Consultant
Melissa has 9 years of technical recruiting experience within IT, Engineering, and Professional Service industries. She thoroughly enjoys connecting and helping candidates & clients in finding the right fit. Melissa has a bachelor’s degree in social work with a minor in psychology from Southern Illinois University.
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