Social Media Content Creator
Atlanta, GA 30309 US
Job Description
Job Description Summary
The Contractor, Social Media Content will play an integral role in supporting the company’s social media presence in the US and Canada—particularly for the thought leadership program, which covers 10 executives with profiles on LinkedIn and/or Twitter. Partnering closely with internal content, design, marketing and compliance teams, as well as multiple agency partners, the goal is to execute best-in-class social media strategies and content while aligning to business priorities. In this fast-paced and fluid environment, this role will be responsible for drafting various forms of social media and digital content—short- and long-form copy, video/image concepts—on a daily basis across multiple platforms and thought leader accounts in the US and Canada.
The Contractor, Social Media Content will ensure that each thought leader’s tone of voice is clearly articulated on their accounts, while tailoring each post to the unique audiences that use each platform to engage and educate. This role will be actively involved in content generation, multimedia development, process management, analytics and competitor analysis.
Key Responsibilities / Duties:
- Draft short-form and long-form LinkedIn posts and tweets for thought leaders (roughly 3 to 6 posts per week), many with same-day turnaround.
- Draft organic and paid post copy across platforms (LinkedIn, Facebook, Twitter) to promote/reshare thought leader content, as needed (roughly 3 to 6 posts per week). Manage internal approvals and sharing paid content with external agency.
- Create and/or conceptualize social assets (images, infographics, animations, videos, etc.) for each post in partnership with creative team, adhering to best practices, suggested formats and brand guidelines.
- Suggest engagements for all thought leaders on at least a monthly basis: at least 5 – 8 engagements (mix of comments, likes, replies, etc.) customized for each thought leader.
- Support social media team with project management, including securing necessary content approvals, maintaining and planning thought leader calendars in Airtable, and scheduling or publishing content as needed.
- Closely partner with Compliance to ensure all regulatory requirements are met for social media content in both US and Canada. Regularly submit to Compliance tracking system (RedOak).
- Maintain monthly analytics reports for each thought leader: follower count and post metrics (impressions, engagement, video views, etc.). Regularly review metrics and assess content optimizations based on what’s working and what isn’t.
- Monitor peer executives’ social presence on a monthly basis and report on unique content and trends.
- Bachelor’s degree in Marketing/Communications or related field is preferred.
- At least 5 years directly related work experience in social media and/or digital content creation and campaign management
- Interest or experience in financial services preferred
- Passionate about social content and creative assets.
- Excellent writing, editing and interpersonal skills.
- Deep knowledge of social media and digital trends and engagement strategy.
- Detail-oriented – must be able to manage the process details of multiple posts across multiple accounts on a daily basis.
- Enthusiastic self-starter who thrives in fast-paced environment—independently or in a team setting
- Ability to work with cross-functional teams.
- Proficiency in Microsoft suite of products (Word, Excel, PowerPoint, Outlook, Teams)
- Prior experience in corporate communications, customer service, advertising, public relations, or online marketing an asset
- Bachelor’s Degree
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Meet Your Recruiter
Melissa Krieg
Senior Recruiting Consultant
Melissa has 9 years of technical recruiting experience within IT, Engineering, and Professional Service industries. She thoroughly enjoys connecting and helping candidates & clients in finding the right fit. Melissa has a bachelor’s degree in social work with a minor in psychology from Southern Illinois University.